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METRO Launches Spanish Talk Show
Thursday, October 15, 2009 4:20 PM  

Logo of Enfoque METROMETRO is launching a Spanish-language talk show called Enfoque METRO.

The mini-talk show - about 15 minutes - makes its debut today on Comcast's Channel 17, Houston Media Source. The purpose of the show is to highlight METRO's  new projects and developments and inform the Spanish-speaking public.

Enfoque METRO translates to "Focus on METRO."

"The title can also be understood to be a focus on all the things the agency is doing," said Carolina Mendoza, the host and producer, who is also our media specialist. "Another way to look at is - METRO is in focus with on-going transportation issues and in tune with our riders' issues."

The first show features Danicel Whitaker, a native of Puerto Rico, who is METRO's deputy director of revenue. Whitaker explains where to get the METRO Q® Fare Card, how to use it and the benefits of using one. Carolina Mendoza, left, interviews Danicel Whitaker, right.

Whitaker also mentions METRO's efforts to reach the Hispanic community through print ads, radio commercials and pamphlets distributed to key locations in the Hispanic community.

"We are very pleased to be able to convey important information through our new talk show, Enfoque METRO. This episode is a good way to tell the Hispanic community about the Q Card and our other services," said Whitaker.

Click on the link below to watch the show.

http://es.ridemetro.org/News/Broadcast/METROMatters.aspx

You can also view it on Channel 17 at these times:

 

Thu      10/15/09           9:45 p.m.

Sat      10/17/09         3:32 p.m.

Wed   10/21/09         8:30 p.m.

Sat      10/24/09         8:00 p.m.

Wed   10/28/09         6:15 p.m.

Fri       10/30/09         7:30 p.m.

Tue      11/3/09           6:45 p.m.

Fri       11/6/09           7:30 p.m.

Mon     11/9/09           8:15 p.m.

Wed    11/11/09         9:30 p.m.

Fri       11/13/09         7:30 p.m.

Mon     11/16/09         9:30 p.m.

 

Posted by Mary Sit
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    • Comments

    Metro customer said:

    Very excited about the show. Looking forward to learning more about Metro in my native tongue!

    # October 15, 2009 5:33 PM

    Josephina said:

    Me alegro ver que metro esta haciendo un esfurezo para connectar con el publico hispano.  La intrevista es magnificente, la informacion de la tarjet Q es bien benficial para la communidad.  Gracias por connectar con nosotros y las latinas son hermosas, espero verlas mas....

    # October 17, 2009 7:15 AM

    Nadia said:

    I wanted to take a few moments to respond since I know Ms.  Whitaker both professionally and personally.  I have known Ms.  Whitaker for several years and she has always taken the time to explain to anyone she came in contact with, what new and exciting ideas METRO was coming up with.  I found the interview to be extremely interesting and informative.  I feel Ms.  Witaker is an asset to METRO.  Beyond this point,  the way Ms.  Whitaker handled all the questions and represented METRO was nothing short of eloquent and elegant. The way the information is conveyed to the Latin community is so important and I felt Ms.  Whitaker was succesful in relaying the information.  She made Q Card an easy process to comprehend.  I am certain that after this interview there will be a better and clearer understanding within the Latin community on the who, what when , where and why of this product.  

    # October 19, 2009 2:41 PM

    C said:

    Can we request an English translator?

    # October 20, 2009 5:05 PM

    Maria Honey said:

    What a wonderful thing METRO is doing to communicate with our Spanish population. I love the commercials at the end of the show, they are very entertaining.

    # October 22, 2009 12:47 PM

    HoustonHater said:

    What's spanish for "Metro is Hell"?

    # October 22, 2009 3:04 PM

    don y said:

    Metro es infierno.

    # October 22, 2009 7:05 PM

    HoustonHater said:

    @don y

    Ahhhh... Thank you

    METRO ES INFIERNO!!!

    # October 25, 2009 2:50 PM

    Dan said:

    Metro is sometimes most appreciated in weather such as we have experienced recently.  There is certain value in being able to relax and rest assure that you are being driven by cautious drivers that get you to your destination on time and without the hassle of traffic congestion and frustrated drivers. Thank you METRO for getting me to my destination safely, it makes traveling to work a pleasure.  

    # October 26, 2009 9:02 AM

    Cedric Collins said:

    C said:  "Can we request an English translator?"

    I don't think that would be necessary because this is the spanish equivalent to METRO Matters, IIRC.

    # October 29, 2009 9:41 AM

    HoustonHater said:

    @Dan

    Lay off the Bus Fumes.

    # October 30, 2009 11:17 PM

    Cedric Collins said:

    Dan said:  "Metro is sometimes most appreciated in weather such as we have experienced recently.  There is certain value in being able to relax and rest assure that you are being driven by cautious drivers that get you to your destination on time and without the hassle of traffic congestion and frustrated drivers. Thank you METRO for getting me to my destination safely, it makes traveling to work a pleasure."

    IAWTP!

    # November 5, 2009 2:49 PM
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