METRO Launches Spanish Talk Show
Thursday, October 15, 2009 4:20 PM
METRO is launching a Spanish-language talk show called Enfoque METRO.
The mini-talk show - about 15 minutes - makes its debut today on Comcast's Channel 17, Houston Media Source. The purpose of the show is to highlight METRO's new projects and developments and inform the Spanish-speaking public.
Enfoque METRO translates to "Focus on METRO."
"The title can also be understood to be a focus on all the things the agency is doing," said Carolina Mendoza, the host and producer, who is also our media specialist. "Another way to look at is - METRO is in focus with on-going transportation issues and in tune with our riders' issues."
The first show features Danicel Whitaker, a native of Puerto Rico, who is METRO's deputy director of revenue. Whitaker explains where to get the METRO Q® Fare Card, how to use it and the benefits of using one.
Whitaker also mentions METRO's efforts to reach the Hispanic community through print ads, radio commercials and pamphlets distributed to key locations in the Hispanic community.
"We are very pleased to be able to convey important information through our new talk show, Enfoque METRO. This episode is a good way to tell the Hispanic community about the Q Card and our other services," said Whitaker.
Click on the link below to watch the show.
You can also view it on Channel 17 at these times:
Thu 10/15/09 9:45 p.m.
Sat 10/17/09 3:32 p.m.
Wed 10/21/09 8:30 p.m.
Sat 10/24/09 8:00 p.m.
Wed 10/28/09 6:15 p.m.
Fri 10/30/09 7:30 p.m.
Tue 11/3/09 6:45 p.m.
Fri 11/6/09 7:30 p.m.
Mon 11/9/09 8:15 p.m.
Wed 11/11/09 9:30 p.m.
Fri 11/13/09 7:30 p.m.
Mon 11/16/09 9:30 p.m.