Wrapped Trains Advertise Airport Direct
Monday, April 06, 2009 4:12 PM
This morning, if you commute by train, you noticed that some of our trains are partially wrapped with a vinyl ad, showcasing our Airport Direct service.
Three of our 18 trains made its wrapped debut on Saturday. These mobile billboards are meant to spread the word that our nonstop shuttle service from downtown to IAH's Terminal C is a convenient way to get to and from the airport.
This is the third time METRO has wrapped its trains. The first time was advertising the Lucy exhibit at the Houston Museum of Natural Science. The second was the I Ride campaign with celebrities George Foreman, Astros' outfielder Carlos Lee and fashion designer Chloe Dao.
Other transit agencies are wrapping trains to put a message in motion. Detroit's airport People Mover, an automated light-rail system that operates over the city's central business district, carries a wrap.
Here at METRO, we have advertised only our own services or a non-profit organization with whom we are partnering. Industry analysts have said that mobile media billboards have a 97 percent recall rate - but those stats are not train-specific.
But check out the wrap - and try out Airport Direct. The wrap will be up for 90 days.
Instead of contending with unpredictable traffic, paying for parking your car at a nearby airport lot, or persuading a friend to drop you off at the airport, METRO's quiet coach buses can whisk you to and from the airport. 
It leaves every 30 minutes and costs $15, one way. A concierge service at Passenger Plaza (located at the corner of Pierce and Travis) will help you with your luggage, call ahead if you need a taxi, or help you load money on a Q Card. Free coffee, flat-screen televisions, clean restrooms and comfortable seating areas are inside.
Since METRO launched this service in August 2008, growth in ridership has been steady. In March, average daily boardings were 98, exceeding original projections.
The next time you need to go to the airport, give Airport Direct a try.