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Wrapped Trains Advertise Airport Direct
Monday, April 06, 2009 4:12 PM  

 

Train wrap of Airport Direct adThis morning, if you commute by train, you noticed that some of our trains are partially wrapped with a vinyl ad, showcasing our Airport Direct service.

Three of our 18 trains made its wrapped debut on Saturday. These mobile billboards are meant to spread the word that our nonstop shuttle service from downtown to IAH's Terminal C is a convenient way to get to and from the airport.

This is the third time METRO has wrapped its trains. The first time was advertising the Lucy exhibit at the Houston Museum of Natural Science. The second was the I Ride campaign with celebrities George Foreman, Astros' outfielder Carlos Lee and fashion designer Chloe Dao.

Other transit agencies are wrapping trains to put a message in motion. Detroit's airport People Mover, an automated light-rail system that operates over the city's central business district, carries a wrap.

Here at METRO, we have advertised only our own services or a non-profit organization with whom we are partnering. Industry analysts have said that mobile media billboards have a 97 percent recall rate - but those stats are not train-specific.

But check out the wrap - and try out Airport Direct. The wrap will be up for 90 days.

Instead of contending with unpredictable traffic, paying for parking your car at a nearby airport lot, or persuading a friend to drop you off at the airport, METRO's quiet coach buses can whisk you to and from the airport. Train wrap of Airport Direct ad

It leaves every 30 minutes and costs $15, one way. A concierge service at Passenger Plaza (located at the corner of Pierce and Travis) will help you with your luggage, call ahead if you need a taxi, or help you load money on a Q Card. Free coffee, flat-screen televisions, clean restrooms and comfortable seating areas are inside.

Since METRO launched this service in August 2008, growth in ridership has been steady. In March, average daily boardings were 98, exceeding original projections.

The next time you need to go to the airport, give Airport Direct a try.

Comments

Don Gallagher said:

Using the word "wrapped" or even the use of "partially wrapped in the sub text, is not even close to what a wrapped train would look like.

Metro is playing the cheap end of what a wrap would be.  

Here is a link to a true "wrap" of a light rail trolley for the NBA show in Phoenix:

http://www.nba.com/suns/news/lightrail_090126.html

The most successful wrap campaign (still ongoing) is the Vegas Monorail.  It is far more effective though because the entire line is elevated and easily noticed from greater distances.

Here is a site that shows wraps of many vehicles:

http://www.sgigraphics.net/bus.htm

# April 6, 2009 5:17 PM

C said:

I meant to snap a picture of this but since TWO #1 buses passed me up today I didn't have time.

I was waiting at the stop by my office building on Almeda Rd and Lockett St. Can you believe I was passed up twice? Bus #2906 - 12:11p  and #3535 - 12:27p. This has never happened before.

I must say the driver on route 26, bus #2827 did stop and attempt to see if I needed the bus. He got me to the transit center where I caught 87 to TMC. But the driver on 87 bus #3317 was on her cell phone and passed up a lady at the stop by the Harris County Pct 1 office. Lets work on this METRO.

---------------------------------------------------

But METRO should allow Houston companies to have a shot at advertising by wrapping the train. METRO is spending money on advertising instead of making money from it.

I got a picture of those ridiculous MAD trashcan ads... If ridership increases on the MAD route I will no longer criticize METRO. But they should do the same for other routes with low ridership.

METRO is a a wrap frenzy... Wrap trains, trashcan, next will be the buses then 1900 Main.

# April 6, 2009 6:04 PM

Robert said:

This is really disappointing. MetroRail is the only pleasant riding experience that Metro has and it's made it more uncomfortable for riders to sit in the first 5 rows of seats.

It's nice to sit on the train and look out on a bright beautiful Houston morning, but these make the train dimmer and more sterile with only the overhead fluorescents illuminating.

# April 6, 2009 7:49 PM

don said:

Riding in a wrapped vehicle is like a fish being caught in a net. You can barely see out and impossible to see inside. All the wrap fans should wrap your personal vehicle and see how you like it.

Yesterday around noon I was at the Main Street Square train stop and there must have been a hundred people waiting for the train. About half of them were in line trying to get a ticket. One of the ticket machines was out of service. These were mostly Wrestlemania fans trying to get to Reliant park. All the trains were packed as Metro was only running one car trains. You're doing a heckofa job Metro.

# April 6, 2009 8:01 PM

C said:

METRO didn't even advertise rail service for the Wrestlemania event which had 70k + fans. Yet they advertised every week for that losing football team.

you think METRO would have known to run double cars for the event.

# April 6, 2009 8:33 PM

Todd said:

They did advertise at like 5 of the 16 train stations

# April 6, 2009 10:49 PM

DominicMazoch said:

METRO would use a concept the Southern Pacific used with their DAYLIGHT trains, I think it would help.

SP used a "winged ball".  Actually, it had both sets of wings.  However, on say the DAYLIGHT, the ball would only have one wing, in the opopsite direction of travel.  Look up SP 4449, and look at the front end of the engine.  You can see what I mean.

MAD uses a double winged logo.  Now, on the LRT, you could have the one wing concept on each end of car.  Actually, the wing could extend back to the articulation.  To me, it would be better than that burr under the saddle look the poster has.

Also, the one wing concept also would look good on the sides on the MAD buses, and on the new paper bus Cedric will be forced to make!

# April 6, 2009 11:23 PM

mizz_porkie said:

Don G,

maybe this is why the wrap is so cheap!!

http://www.khou.com/video/index.html?nvid=349472&shu=1

# April 7, 2009 11:06 AM

Cedric Collins said:

Dominic,

       If I'm understanding you correctly, you're suggesting that METRO split the double winged logo and just have one wing on each side of the bus, right?  Like---the wing on the left side of the "M" would be on the right side of the bus and the wing on the right side of the "M" would be on the left side of the bus?

Maybe---perhaps---METRO can do what I just said above but instead of just having the wing by itself, have it AND the "M?"

It may sound complicated but again, let me know if I'm getting this right.

# April 7, 2009 2:49 PM

DominicMazoch said:

Cedric:

EXACTLY!  But make the half logo HUGE!

# April 7, 2009 7:22 PM

Cedric Collins said:

Hmmm---interesting.

# April 8, 2009 1:20 PM

C said:

HEY i saw 7 or 8 passengers board MAD last night on the 7pm trip Downtown.... :)

# April 21, 2009 3:47 AM
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