Happy Anniversary to the Blog
Thursday, January 08, 2009 5:29 PM
Two years ago today, we did something no other transit agency in the nation had ever done: We started a blog.
It was an attempt to put a human face on a huge agency, to be more responsive to the public, to start a dialogue and build a community. It was also an attempt to be more transparent and open with you.
I think on many levels we have succeeded. Over the past year, we have covered topics from serious to light. They include ride sharing via an iPhone, customer complaints, funding for public transit, electric cars and finding love at a METRO bus stop.
We have had heated discussions and strident criticism. Many of you have offered useful suggestions and exchanged interesting ideas.
Mainly, we have provided a forum for both supporters and critics to speak their mind. Some of you have made comments that a corporate blog would have never posted. We did, in the interest of openness.
Our goal going forward is that this blog will continue to inform you about all things METRO and about transit issues. Keep your comments coming. I haven't been really good at answering all the e-mail promptly. It's just me here, and I have other assignments besides this blog. But I will make it one of my New Year's goals to respond faster.
Social media experts say a good corporate blog needs to engage with constituents about topical matters and be prepared to go out on a limb a bit.
"I believe 2009 will see the beginnings of a new approach to corporate blogging that is more genuine and open. Corporate Blogs 2.0 will admit that fallibility is not a sin and will trust their customers to help them make their business better," writes Paul Gillin, author of "The New Influencers: A Marketer's Guide to the New Social Media" (Quill Driver Books) in a recent social media report to marketers and executives. "The few businesses that have taken a risk and bared their souls have found that transparency engenders sympathy, trust and support."
We will strive for that goal in our third year. It helps when we hear from readers like David, who e-mailed us on Dec. 14: "Thank you for continuing with the blog. Communication is the key to so many things. Please keep it up."
Thank you, readers, for helping to make this blog work, and thanks for your comments.