Countdown to the Q Card Launch Date
Monday, January 29, 2007 5:29 PM
You’ve seen the posters on the rail and you’ve seen the brochures: The Q Card is coming.
But many of you have wondered when will old passes be discontinued, replaced by the Q Card. METRO is currently testing the Q Card system to make sure it’s ready for you. We have been recruiting “Q Boosters” to use the system and report back any problems. In February, we hope to have 1,000 “Q Boosters” using the system and giving us feedback.
“We will use the feedback from these early users to fine-tune the system,” said Del Balbin, director of marketing at METRO.
The Feb. 4 date you may have heard about is the date Q Boosters will fan out across our transit system to begin using their Q Cards. We still need Q Boosters, so if you’re interested, sign up at www.ridemetro.org/qcard/qcboostreg.asp.
Q Boosters will get a Q Card with $10 stored on the card.
The education campaign also begins in February with print advertising.
We also produced a four-minute, educational DVD video prepared by Rob Fritsche Jr., METRO’s marketing copywriter/producer extraordinaire with 13 years experience. The DVD video – a four-star winner rated by internal reviewers - tells you exactly what the Q Card is and gives a step-by-step guide on how to use it.
“This video will be posted on our Web site on Feb. 4 and may be made available as a podcast as well,” said Balbin. “Copies of the DVD will be available later in March for distribution to any community group upon request – community centers, libraries, Chambers of Commerce, senior groups, churches, etcetera.”
Community groups should e-mail their requests to rf12@ridemetro.org. We will have both English and Spanish editions. But we won’t be able to send DVDs to individuals, only to the organizations requesting them.
In March, we’ll start a limited corporate launch in which certain companies that sponsor transit for their employees will have the opportunity to dispense Q Cards for their employees’ use. We expect to continue our extensive technical testing until it’s ready.
Thirty days before the official launch of the Q Card, expect a media blitz. That’s when METRO will begin distributing Q Cards to the public and METRO Money will go on sale.
METRO Money is a card you will be able to buy in denominations of $5, $10 and $20 at the RideStore at our main building at 1900 Main St. or at area convenience stores. It is designed for infrequent riders and tourists. You’ll be able to get unlimited transfers within two hours of the time you first board the bus or train – but only if you’re traveling in the same direction. You will not be able to accumulate points toward free trips as you would with a Q Card.
The new fare system, the Q Card and the elimination of all passes and the new discounts for seniors, disabled and students will happen on the official launch date.
When is that? We can’t give you a hard date now because that depends on test results and how much tweaking needs to be done. However, we anticipate that the Q Card’s general launch will take place by summertime.