Introducing the Q Card: A Simpler Way to Pay
Wednesday, January 17, 2007 2:45 PM
Starting next month, METRO will begin the rollout of the Q Card.
The Q Card – which stands for “quick card” - has embedded in it a tiny computer chip and an antenna that will keep track of how much money you load onto the card and how many rides you take.
METRO isn’t the only transit system switching to these “smart” cards. Atlanta, San Francisco and Seattle are testing or rolling out transit passes that are tapped or read by a machine, allowing commuters to quickly hop on trains and buses. Read more here in USA Today.
The Q Card will be rolled out in stages. On Feb. 4, the Q Booster program launches in which 1,000 riders will be using the card. New ticket vending machines will be installed at rail platforms, dispensing one-way rail tickets with bus transfer privileges.
Once the Q Boosters are using the Q card with kinks worked out, Phase 2 kicks in. That’s when we’ll give the Q Card to Ridesponsors to use. Ridesponsors are corporations that order and distribute METRO passes to their employees. Adding riders incrementally will allow us to analyze how well the Q Card is working as we slowly increase ridership.
“Mystery Shoppers” will be sent to various spots to test components and any trouble spots in the system. Some of the thousands of METRO employees who regularly ride METRO will also be using Q Cards.
Last week METRO tested the Q card with about 500 employees and outside volunteer testers. “Over the next few weeks, we hope to add several hundred more testers and have Q Card users among seniors, the disabled, university students and secondary school students,” said Ernest
Chou, Senior Community Relations Representative, who’s spearheading the Q Card testing team. “We want to make sure this is right by the time the general public uses it.”
Along with the Q Card, METRO is restructuring its fares for the first time in 12 years.
It is costing $30 million to switch from the confusing array of passes and discounts to the Q card, a state-of-the-art technology that will make METRO the first in the nation to use the smart card throughout its entire system.
METRO hopes to accomplish three goals with the Q card:
· Simplify the fares by dumping its 65 discounts, making the fares more equitable for all riders.
· Increase revenue. METRO expects this fare restructuring to produce millions more in revenue in FY07 – money which will go into operating expenses.
· Take advantage of the latest technology, giving riders a more efficient and easier way to pay for fares.
The basic fare remains $1 – with METRO continuing to pay 81 percent of the true cost of each ride. A frequent user program replaces most of the discounts – you’ll earn five free trips for every 50 trips you pay for. The Q Card will track this for you automatically. You will also be able to get an unlimited number of transfers within two hours of the time you first board a bus, as long as you’re traveling in the same direction.
For riders paying cash, the Q Card means no more holding up the line as you stuff bills and exact change into the fare box. Soon commuters will be able to flash their Q Card before the new fare box reader – and in the blink of an eye – 175 milliseconds – the transaction is done.
ACS, the Dallas-based supplier of the smart card system, has created smart cards for mass transit systems in 15 major cities around the world, including Warsaw, Paris, Lyon, France, and Medellin, Columbia.
Frank Wilson, president and chief executive of METRO, said he was told there were three things that would be impossible to change at METRO – and this was one of them. Never say never to Wilson – he loves to take on challenges